01 · Orlando
The first one born here.
Mike was born in Orlando, the first in his family born in the United States. The rest of his family came from Cuba.
Founder & CEO · Freedom BuilderzAbout
Mike Gonzalez
200+ programs built. Working for himself since 2017.
Mike Gonzalez is the founder and CEO of Freedom Builderz, Inc., a done-for-you studio that builds online programs, courses and digital businesses for experts, coaches and consultants. Since 2020 he's built 200+ programs, including Paul Chek's Spirit Gym, and his clients' launches have done millions in revenue organically, without ads.
Born in Orlando, raised in Western Pennsylvania. Today he's turning Freedom Builderz into a place anyone can build their own freedom.
Results are not typical. Outcomes vary based on individual effort and circumstances. See our earnings disclaimer.
At a glance
Who is Mike Gonzalez?
The short answer, in one place. If a profile or an old bio says something different, this page is the current one.
- Name
- Mike Gonzalez
- Role
- Founder & CEO
- Company
- Freedom Builderz, Inc.
- Founded
- 2020
- Programs built
- 200+, in 24 fields from fitness to finance to filmmaking
- In business
- For himself since 2017
- Works with
- Experts, coaches and consultants
- Certified
- NASM personal trainer, NLP practitioner
- Born
- Orlando, Florida
- Raised
- Western Pennsylvania
- Based in
- Orlando, Florida
- New builds
- 5 a month
Updated October 2026
The story
The long way here.
Scroll through the years. Tap any chapter to read the whole story.
02 · Age 8
Western Pennsylvania, and a kid who built things.
His family moved to Western Pennsylvania, where he lived until 20 and became a Steelers fan for life. The oldest of three, he built forts, sold candy, lemonade and his own art, and DJed as a teenager.
03 · High school
Football, and the trainer who got him hooked.
It started with Jane Fonda videos with his mom and the old metal dumbbells. He played high school football, and a trainer he looked up to made fitness his path.
04 · Restaurants
He ran his section like his own business.
After a couple of years of college, he waited tables and treated every section like a business he owned.
05 · 2017
Done working for someone else.
He stopped working full time for other people and started building online.
06 · 2018
$20 for an hour.
He got NASM certified and opened his own fitness business. His first real money was $20 for a one hour session.
07 · The gym floor
Clients brought more than their bodies.
Clients kept bringing up their minds, their energy, their emotions and their faith. He became a certified NLP practitioner and folded meditation and nervous system work into how he trained.
08 · 2019
Thousands of little moving parts.
He packaged it all into his first digital products and learned how many pieces a business online really has.
“Hundreds, if not thousands of little tiny moving parts. Done in the right order and placed in the correct position, or it could break down the whole machine.”Mike Gonzalez
09 · The mistake
He built it before anyone asked for it.
His worst moment was spending the time and money on something that didn't sell, because he never got proof of concept. He had to start over more than once, and now every build gets validated first.
“I spent the time and the money so my clients can collapse time and save money through my process.”Mike Gonzalez
10 · 2020
The doors closed. He helped for free.
COVID shut down gyms and storefronts, and coaches he knew had to get online fast. He helped them for free, they got results and told other people, and Freedom Builderz was born, starting with one designer and one web builder.
11 · Ryan Sprague
The build that made it real.
Ryan Sprague had a coaching program built around a mechanism nobody else had: cannabis inside his coaching. It was Mike's first real high-ticket sale, and the program has done multiple six figures.
“That's when I realized that this was real.”Mike Gonzalez
12 · On set
A client asked for a shoot. He said yes.
In-person shoots weren't on his radar until a client asked. He figured it out, it turned out amazing, and now he writes the scripts, runs the teleprompter and directs every shoot himself, including former NFL player Eben Britton's The Athlete's Approach.
13 · Spirit Gym
A legend's life work, made into something people walk through.
Paul Chek came through word of mouth to launch Spirit Gym, and Freedom Builderz built the whole ecosystem in about four months. The launch did $500K in its first 30 days and is now close to $1M. A real client result, not typical and not a promise.
14 · AI
The machines do the busy work.
AI took over the busy work so Mike could stay in the creative work: stronger curriculums and better client experiences. The savings went to clients as lower prices, not into profit.
15 · 2025
Organic built it. Ads would scale it.
Freedom Builderz did millions organically, but organic works differently now. So Mike brought in Ekai Stone to run ads for clients.
“I went and found the best ads person in the game and brought him into my world.”Mike Gonzalez
16 · What's next
A school for building your own freedom.
He'll keep co-creating done-for-you builds, and he's turning Freedom Builderz into an educational system with videos, AI tools and software so anyone can build their own products.
Results are not typical. Outcomes vary based on individual effort and circumstances. See our earnings disclaimer.
Mission
The question I kept asking.
During my behavioral psychology studies, I did a lot of end of life research. I wanted to know what actually mattered to people at the end.
The answer kept coming back the same.
- They didn't play full out.
- They didn't go all in.
- They never shared their gifts in a big way.
I'd rather play full out and leave with no regrets. That's why I built Freedom Builderz: so people have a platform to share their gifts, leave a legacy that reaches seven generations past them, and build a business in the process. When your business lines up with what you came here to do, money is a natural byproduct.
"Everyone came here with a song to sing."Mike Gonzalez, on why Freedom Builderz exists
The why
What the work is for.
We're all connected.
I'm a Christian. I believe we're all connected, and that every one of us came here with a purpose to fulfill.
Husband, father of three, grandfather.
I love throwing the football with my son and traveling so my family can see new places. Watching them experience what they love is my favorite thing.
“Business requires a lot of you. But parenting requires just as much if not more.”
Body and mind, every morning.
Every day starts with movement, meditation, reflection and the sauna. I still train a crew of friends every week and run a weekly group call on mindset.
Not working your life away.
Freedom means doing what you want, when you want, without being handcuffed. That life takes structure and a foundation, and that's what I build for myself and my clients.
How I build
Five phases. One build.
I'm not a marketer. I'm the guy who gives you something to sell. Every build runs through five phases in order, because a business is thousands of little parts and the order matters.
I show up like an owner on every build. I don't take equity. That's just how I work.
See all five built around your expertise: The Expert Freedom SystemThree ways to work with me
Build it yourself. Build it with us. Build it all the way.
Playbooks, kits, courses and AI tools so you can pull your vision out and build it at your own pace.
Browse productsYour offer, curriculum and platform, co-created with me and built by my team, so you leave launch-ready.
See what we buildEverything in the Freedom Build, plus the launch, 45 days of ads with Ekai Stone, all the tech set up and connected, and the $17 starter product.
Book your build callProof
"Mike is an incredible director, he's got the vision and he knows how to inspire it."
Eben Britton, former NFL, The Athlete's Approach
200+Programs built
Since 2020Building for experts
24Fields, from fitness to filmmaking
$500KSpirit Gym's first 30 days of launch
Client launches have done millions in revenue organically, without ads.
“He helped me bring my baby to life! Him and his team are amazing and they made the process easy.”
Heather NickelSober Effect RX“Mike has turned into a lifelong friend and business guide. His work ethic is incredible and anything that you need, he is there for you.”
Mary BuckinghamEnergy worker“The site of my dreams. A team that actually does what they say, exceptionally well.”
Paul ChekSpirit Gym. $500K in the first 30 days of launch, without ads.Results shared here are from real, named clients. They are not guarantees of income and are not typical. Your results depend on your offer, effort and decisions. See our earnings disclaimer.
Profiles
Find Mike elsewhere.
His official profiles. Interviews, podcasts and speaking: team@freedombuilderz.com
Instagram@mikegbuildsYouTube@freedombuilderzLinkedInlinkedin.com/in/mike-g-07a048216Facebookfacebook.com/mikegbuilds
PodcastThe Freedom Builderz Show
Interviews and podcasts
- Real Education For TodaySpirit Gym with Paul Chek, EP 313Sept 2024
- This Will Be A Trillion Dollar Industry!The Medicin Podcast, EP 243June 2024
- The Secret To ACTUALLY Build An Online CourseThe Medicin PodcastJune 2024
- How Psychedelics Can Help Us Tap Into Our MissionRyan Sprague, Episode 93July 2024
- Exploring What Psychedelics Can Teach Us About LifeRyan Sprague, Episode 55July 2024
- Helping Coaches Bring Ideas To Life In The Digital EraThe King Within, Episode 90Feb 2024
- Grow Your Online Coaching Business with Mike GonzalezThe Captain's Lifestyle Podcast, EP 174Aug 2023
- From Burnout to Breakthrough: Building Freedom for CoachesIntegrate Yourself with Allison PelotAug 2022
- Creating change in our lives!Be Extraordinary Podcast, BEP #25June 2022
- The Ted ShowEpisode 1219Oct 2021
Mike also speaks on stages and runs live events on business and personal development.
Questions
What people ask about Mike.
Who is Mike Gonzalez?
Mike Gonzalez is the founder and CEO of Freedom Builderz, Inc., an Orlando, Florida studio that builds online programs, courses and digital businesses for experts, coaches and consultants. He's built 200+ programs since 2020, including Paul Chek's Spirit Gym.
What does Mike Gonzalez do?
He pulls the method out of an expert's head and builds it into a program that sells: the offer, the curriculum, the platform, the sales system and the launch. He runs every client's curriculum and strategy calls himself and directs the shoots.
How did Mike get started building online programs?
He was a fitness coach selling his own programs online in 2018 and 2019. When COVID shut gyms down in 2020, coaches he knew asked for help getting online, he helped them for free, and word of mouth turned it into Freedom Builderz.
Is this the Mike Gonzalez from the Heritage Foundation?
No. That's a different person. This Mike Gonzalez is the founder of Freedom Builderz in Orlando, Florida.
Is Freedom Builderz legit?
Freedom Builderz, Inc. has built 200+ programs since 2020 for named clients like Paul Chek, Ryan Sprague and Eben Britton. Paul's Spirit Gym did $500K in the first 30 days of launch.
Why does Mike validate before he builds?
Early on he built something that didn't sell because he never got proof of concept, and he had to start over. Now every build starts by confirming the market wants it.
Does Mike take equity in client businesses?
No. He shows up with owner-level buy-in on every build, but he doesn't take equity.
Where is Mike Gonzalez from?
He was born in Orlando, Florida, to a Cuban family, grew up in Western Pennsylvania from age 8 to 20, and lives in Orlando today.
What does Mike want people to say about Freedom Builderz in 10 years?
That it's the one-stop shop where anyone can turn what they know into something people can interact with. Easy, fully supported, and you always get what you were promised.
How can I work with Mike?
Book a build call for a done-for-you build, or start on your own with the $17 Mini Course Playbook. Questions go to team@freedombuilderz.com.
Results are not typical. Outcomes vary based on individual effort and circumstances. See our earnings disclaimer.
NEXT
Two doors. Pick yours.
DOOR 1 · DONE-FOR-YOU BUILDS · FROM $9,750
Book your build call
45 minutes on Zoom with Mike or Ekai. We look at what you know, what it could be worth and exactly how we'd build it. We only take on 5 new builds a month.
0145 minutes with Mike or Ekai
02What your expertise could be worth
03How we’d build it
DOOR 2 · START TODAY · $17
Start with the $17 Mini Course Playbook
Names the mini course hiding in what you already teach, writes your offer, outlines every module and hands you a two hour build plan.
01The mini course hiding in what you teach
02Your offer and module outline, written
03A two hour build plan
Get the Mini Course Playbook
In your inbox in about 10 minutes.
No guaranteed results. Results are not typical.