He turns down more people than he takes on
"If you don't have real credentials and real client results, my name goes on something I can't stand behind." Five new builds a month, only for experts with proof people pay them.
About Mike Gonzalez
I'm not a marketer.I'm the guy who gives you something to sell.
Mike Gonzalez has built 200+ online programs for coaches, creators and experts. With a background in coaching, fitness and behavioral psychology, he pulls the method out of an expert's head and structures it into a program that actually sells. He's the founder of Freedom Builderz.
Mike GonzalezFounder. 200+ online programs built
The short answer
Who is Mike Gonzalez?
Mike Gonzalez is the founder of Freedom Builderz, a done for you course and sales system studio. He's built 200+ online programs for coaches, consultants and experts in 24 niches, from fitness to finance to filmmaking. He started as a fitness coach selling his own programs, and he still runs every client's curriculum and strategy calls himself.
Updated October 2026
- Role
- Founder, Freedom Builderz
- Programs built
- 200+
- Niches
- 24, from fitness to filmmaking
- Roots
- Coaching, fitness, behavioral psychology
- New builds
- 5 a month
The story
He built his own business first. Then the team he wished he'd had.
Mike started as a fitness coach selling his own online programs around 2017 and 2018. He went through what every expert goes through: a funnel but no system, a pile of contractors, and tech he had to hold together himself.
He tried to piece it together. One person for design, one for tech, one for editing, one for course setup, one for funnel work. That made him the strategist, project manager, creative director and QC on his own business. Eventually he found and built the team, people who already worked together.
That team became Freedom Builderz. 200+ online programs later, the job is the same: pull the method out of an expert's head, structure it into a program that sells, and build every piece around it.
Why Freedom Builderz exists
Everyone comes here with a song to sing. We build the stage.
Freedom Builderz was built so people don't have to die without sharing their gifts to the world. That's basically it in a nutshell.
Mike GonzalezFounder, Freedom BuilderzDon't think about the money first, think about the mission first. The money is a natural byproduct of taking care of people and sticking to your word.
Mike GonzalezFounder, Freedom BuilderzHow Mike works
Ethics and realness, back in the online space.
He runs your curriculum calls himself
You get Mike for your one on one curriculum and strategy calls. No bait and switch to a junior account manager.
He directs the shoot
Coaching, fitness and behavioral psychology are his roots. Eben Britton, former NFL: "Mike is an incredible director, he's got the vision and he knows how to inspire it."
He's a builder
"I'm a builder. It's like the Lego movie. I love to build." Custom built for you, no templates, and you never touch a tech platform.
Off the clock
The business has to run without him. That's the point.
Mike is a husband, a father of two boys, and a grandfather. Every week he and his wife keep a date night.
Every week he still does personal training for a crew of friends and runs a weekly group call on mindset. Health, fitness and mindset are where he came from, and he never left.
A business that needs its founder in the room every day can't make room for any of that. That's why Freedom Builderz builds assets, not jobs.
Business requires a lot of you. But parenting requires just as much if not more.Mike Gonzalez
What clients say about Mike
Bring the song. We'll build the stage.
He helped me bring my baby to life! Him and his team are amazing and they made the process easy.
Mike has turned into a lifelong friend and business guide. His work ethic is incredible and anything that you need, he is there for you.
The site of my dreams. A team that actually does what they say, exceptionally well.
Paul ChekSpirit Gym. $500K+ generated without ads.200+online programs built
24niches built in, from fitness to finance to filmmaking
5new builds accepted per month
Results are not typical. Outcomes vary based on individual effort and circumstances.
Two doors. Pick one.
Stop selling your time. Real experts build assets.
01What you know
02What it could be worth
03How we’d build it
Book your build call
45 minutes on Zoom with Mike or Ekai. We expose the leak, reveal the potential, and map the build. 5 new clients a month.
Door 2
Start with the $17 Playbook
A personalized plan that scores your business across 8 systems and maps your first digital product. In your inbox in minutes.