Financing a Course Build Without Draining Your Cash
Soft check, 35+ lenders, no prepayment penalty, exact terms before you agree. When financing a course build helps, and when paying in full is the better math.
Ekai Stone ·The blog
Built to sell.Written by builders.
How to package what you know, price it, launch it and put buyers in front of it. Plus the life the business is supposed to make room for.
All posts
Post What You Charge and Why
Hidden prices make people guess, and guessing kills trust. Posting the price with the reason filters buyers and respects their time.
Mike Gonzalez ·
Grateful and Generous Is the Fun Part
Being grateful for what you have now and generous with it is the part most people skip while chasing the next thing. It is also the most fun part.
Mike Gonzalez ·
Two People Launched the Same Week. One Was Ready.
One spent the month asking what people were stuck on and had ten people who knew the price before launch day. The launch is just the day the work shows up.
Ekai Stone ·
You're Not Lazy. You're Busy on the Wrong Side.
The mindset side of exhaustion: effort that feels like progress and pays nothing. Point the same energy at the thing people can buy.
Mike Gonzalez ·
Why Parenting Is One of My Business Pillars
Parenting sits next to building and ethics as a pillar of what I teach. A founder's family belongs in how he talks about business, because it shapes how the business has to be built.
Mike Gonzalez ·
An Encyclopedia Is Not a Course
Everything you know about your industry is an encyclopedia. A template library with no sequence is a folder. The onboarding call you run the same way for everybody is lesson one.
Mike Gonzalez ·
A Business That Needs You Every Night Takes It From Your Marriage
Answering DMs at eleven at night is a marriage cost, not only a business cost. The fix is structure, not willpower.
Mike Gonzalez ·
Ten Unusual Habits of Experts Who Sell Courses
Write down every client question for a month, try to buy your own thing, explain it to a twelve year old, watch a good waiter upsell. Ten habits that find course ideas that sell.
Mike Gonzalez ·
A Guarantee That Means Something Prints Its Conditions
A course creation guarantee is only worth something if it says what the builder owes and what the client owes. Here is how to read one, and how ours is written.
Ekai Stone ·
Why Experts Who Build Their Own Course Pay Twice
Hiring a few freelancers and pulling it together yourself looks cheaper. It usually means paying for the course once, then paying again to rebuild it.
Mike Gonzalez ·
Feels Like Progress vs Actually Pays You
Another reel, a website redesign, another certification, ten more lessons. The ugly version, live this week, is the one that pays.
Mike Gonzalez ·Two doors. Pick one.
Stop selling your time. Real experts build assets.
01What you know
02What it could be worth
03How we’d build it
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