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Built to Sell
Six Signs It's Your Offer, Not Your Content
The article most experts needed a year ago.
Mike GonzalezRead the article →
The Freedom Builderz blog
Built to sell.Written by Builderz.
How to package what you know, price it, launch it and put buyers in front of it. Plus the life the business is supposed to make room for. By Mike Gonzalez and Ekai Stone.
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Two sides. One life.
Business: how to build and sell what you know. Life: what the business is supposed to make room for.
BusinessBuilt to Sell
Turning what you know into a product →
BusinessReal Business
Running it without burning out →
LifeThe Song You Came to Sing
Purpose, legacy and your life's work →
LifeParentpreneur
Building a business around your family →
LifeHusband First
Marriage and business, side by side →
LifeBody and Mind
Health, energy and focus →
Latest posts
Fresh from the build.
Built to Sell
Financing a Course Build Without Draining Your Cash
Soft check, 35+ lenders, no prepayment penalty, exact terms before you agree. When financing a course build helps, and when paying in full is the better math.
Ekai Stone · 5 min readReal Business
Post What You Charge and Why
Hidden prices make people guess, and guessing kills trust. Posting the price with the reason filters buyers and respects their time.
Mike Gonzalez · 5 min readThe Song You Came to Sing
Grateful and Generous Is the Fun Part
Being grateful for what you have now and generous with it is the part most people skip while chasing the next thing. It is also the most fun part.
Mike Gonzalez · 5 min read
Built to Sell
Two People Launched the Same Week. One Was Ready.
One spent the month asking what people were stuck on and had ten people who knew the price before launch day. The launch is just the day the work shows up.
Ekai Stone · 5 min readBody and Mind
You're Not Lazy. You're Busy on the Wrong Side.
The mindset side of exhaustion: effort that feels like progress and pays nothing. Point the same energy at the thing people can buy.
Mike Gonzalez · 5 min readParentpreneur
Why Parenting Is One of My Business Pillars
Parenting sits next to building and ethics as a pillar of what I teach. A founder's family belongs in how he talks about business, because it shapes how the business has to be built.
Mike Gonzalez · 5 min read
Built to Sell
An Encyclopedia Is Not a Course
Everything you know about your industry is an encyclopedia. A template library with no sequence is a folder. The onboarding call you run the same way for everybody is lesson one.
Mike Gonzalez · 5 min readHusband First
A Business That Needs You Every Night Takes It From Your Marriage
Answering DMs at eleven at night is a marriage cost, not only a business cost. The fix is structure, not willpower.
Mike Gonzalez · 5 min readTwo doors. Pick one.
Stop selling your time. Real experts build assets.
Door 1
Book your build call
45 minutes on Zoom with Mike or Ekai. We look at what you know, what it could be worth and exactly how we'd build it. We only take on 5 new builds a month.
0145 minutes with Mike or Ekai
02What your expertise could be worth
03How we’d build it
Door 2
Start with the $17 Mini Course Playbook
Names the mini course hiding in what you already teach, writes your offer, outlines every module and hands you a two hour build plan.
01The mini course hiding in what you teach
02Your offer and module outline, written
03A two hour build plan
Get the Mini Course Playbook
In your inbox in about 10 minutes.