How to package, price, launch and sell what you know.
Soft check, 35+ lenders, no prepayment penalty, exact terms before you agree. When financing a course build helps, and when paying in full is the better math.
One spent the month asking what people were stuck on and had ten people who knew the price before launch day. The launch is just the day the work shows up.
Ekai Stone · 5 min read
Everything you know about your industry is an encyclopedia. A template library with no sequence is a folder. The onboarding call you run the same way for everybody is lesson one.
Mike Gonzalez · 5 min read
Write down every client question for a month, try to buy your own thing, explain it to a twelve-year-old, watch a good waiter upsell. Ten habits that find course ideas that sell.
Mike Gonzalez · 5 min read
Hiring a few freelancers and pulling it together yourself looks cheaper. It usually means paying for the course once, then paying again to rebuild it.
Mike Gonzalez · 6 min read
Another reel, a website redesign, another certification, ten more lessons. The ugly version, live this week, is the one that pays.
Mike Gonzalez · 5 min read
If someone is on your landing page, they are already interested. Five rules that turn that interest into action before their attention moves on.
Mike Gonzalez · 6 min read
Visibility, trust and ads are three different jobs. Most businesses run them all at once and wonder why nothing compounds. Run them in order.
Mike Gonzalez · 5 min read
A $17 starter product brings in buyers. It isn't the income. It lets ads pay for themselves while it shows you who is ready for the bigger offer.
Ekai Stone · 5 min read45 minutes on Zoom with Mike or Ekai. We look at what you know, what it could be worth and exactly how we'd build it. We only take on 5 new builds a month.
Names the mini course hiding in what you already teach, writes your offer, outlines every module and hands you a two hour build plan.
In your inbox in about 10 minutes.