Financing a Course Build Without Draining Your Cash
Soft check, 35+ lenders, no prepayment penalty, exact terms before you agree. When financing a course build helps, and when paying in full is the better math.
Ekai Stone ·Blog category
Built to Sell
How to package, price, launch and sell what you know.
Built to Sell
Two People Launched the Same Week. One Was Ready.
One spent the month asking what people were stuck on and had ten people who knew the price before launch day. The launch is just the day the work shows up.
Ekai Stone ·
An Encyclopedia Is Not a Course
Everything you know about your industry is an encyclopedia. A template library with no sequence is a folder. The onboarding call you run the same way for everybody is lesson one.
Mike Gonzalez ·
Ten Unusual Habits of Experts Who Sell Courses
Write down every client question for a month, try to buy your own thing, explain it to a twelve year old, watch a good waiter upsell. Ten habits that find course ideas that sell.
Mike Gonzalez ·
Why Experts Who Build Their Own Course Pay Twice
Hiring a few freelancers and pulling it together yourself looks cheaper. It usually means paying for the course once, then paying again to rebuild it.
Mike Gonzalez ·
Feels Like Progress vs Actually Pays You
Another reel, a website redesign, another certification, ten more lessons. The ugly version, live this week, is the one that pays.
Mike Gonzalez ·
5 Things Every Landing Page Must Have in Order To Convert Higher
If someone is on your landing page, they are already interested. Five rules that turn that interest into action before their attention moves on.
Mike Gonzalez ·
3 Ways to Grow Your Online Presence
Visibility, trust, and paid traffic are three different jobs. Most businesses run them all at once and wonder why nothing compounds. Run them in order.
Mike Gonzalez ·
Does a $17 Product Make Sense for a High Ticket Expert?
A low ticket front end is an acquisition tool, not a revenue line. It lets ads pay for themselves while it qualifies buyers for the big offer.
Ekai Stone ·
Six Things to Do Before You Record a Single Lesson
Sell it first, name the finish line, write down what you already do, cut it in half, build the email that sells, and decide who owns the outcome.
Mike Gonzalez ·
He Had the Most Loyal Audience and Never Opened the Door
A loyal audience that never buys is not a content problem. It is a missing door. Check the door before you change the content.
Mike Gonzalez ·
Six Course Pricing Tactics, Rated Out of Ten
Pay what you want, discounts, hourly pricing, tiers, payment plans, and pricing on the result, each scored out of ten with the math behind the score.
Ekai Stone ·Two doors. Pick one.
Stop selling your time. Real experts build assets.
01What you know
02What it could be worth
03How we’d build it
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Door 2
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