A plan for your sales, and a page to book calls
A plan for how your ads turn into sales, plus a page where serious buyers book a call straight with you.
Launch and Scale
Built to be sold.Then put in front of buyers.
With the Expert Freedom System, your build doesn't sit on a shelf. The day after your launch closes, Ekai Stone runs your ads for 45 days to put your program in front of new buyers. Other companies either build the course or market it. We do both, as one team.
45 daysof ads run by EkaiEXPERT FREEDOM SYSTEM
17 yrsEkai's years in paid growth
$400M+client revenue tracked in Ekai's career
After your launch
45 days of ads.
In your account.
In your account.
- The day after your launch closes
Ekai Stone starts running your ads.
Day 1 - 45 days of ads
Testing what works and checking your account every day.
Run by Ekai - You own it
The ad account, the data and the written playbook.
Yours
The short answer
What is Launch and Scale?
Launch and Scale is Phase 5 of the Expert Freedom System. The Freedom Build doesn't include it. The day after a client's launch closes, Ekai Stone builds and runs 45 days of ads: a page where buyers book a call, an ad campaign built from scratch, three video ads and five graphics cut from the client's footage, and follow-up for every lead, all inside the client's own ad account.
Updated October 2026
- When
- The day after your launch closes
- Length
- 45 days, run by Ekai
- Ads do two jobs
- Sell your $17 starter product and book calls with buyers
- You own
- The ad account, the data and the written playbook for running it
Your ads partner
Ekai Stone. Revenue architect.
A 17-year revenue architect who has generated over $400M for his ad clients at an 8.3x average return, and served as ad director for 8- and 9-figure brands. He recently guided one coach to a $7.38M year with $2.43M kept in net profit. With the Expert Freedom System, Ekai runs your ads for 45 days after launch.
In his words: "Mike has deep experience building course ecosystems and leading experts through the course building process. Together, we're not just building a course. We're building something designed to sell."
Results are not typical. Outcomes vary based on individual effort and circumstances. See our earnings disclaimer.
I find where your business is losing money and design how your ads bring buyers in. Then I set up the systems that turn ad spend into predictable profit.
Phase 5: The scale EXPERT FREEDOM SYSTEM
Exactly what happens when the launch window closes.
Phase 5 is included in the Expert Freedom System.
An ad campaign built from scratch
Your ad account set up the right way, ads that run in stages and constant testing of what works. Built inside your ad account, not ours.
Three video ads and five graphics
Three video ads and five graphics cut from your own footage, matching the brand on your member area and sales page.
Follow-up for every lead
Every person who raises a hand gets followed up. People ready to buy book a call. People who aren't ready yet are offered your lower-priced products.
Run by Ekai
Testing what works, putting more budget behind what sells and checking your account every day. Days 1 to 14 test, days 15 to 45 improve and grow. You'll have clear numbers within 45 days.
Ekai Stone, on the record
Ads are pressure. Pressure reveals truth.
Working with Ekai was exceptional for my business and my life as a whole. He wasn't just an ads guy, he was a true partner. I hit my highest revenue months ever with him.
Alex BrownStrength in Harmony. Two years, 10x average return on ad spend.$7.38MOne high-ticket coach, 12 months, $2.43M kept in net profit
34.8xJustin, Carbon Fitness: peak return on ad spend, leads under $4
21.4xThe Morenos: $1,449 of ad spend into $31,000 contracted
Results from Ekai's ad clients. Results are not typical. Outcomes vary based on individual effort and circumstances. See our earnings disclaimer.
You own the account
Your data. Your ad account. Your system.
Your ads run inside your own ad account. The whole system is written down, so when the 45 days end you can keep running it, hand it to your team or keep Ekai on.
No feel-good numbers. We track what each buyer really costs, how many people show up to calls and the cash you collect.
- Built inside your ad account, not ours
- Every lead followed up
- The whole system documented for your team
- Judged on cost per buyer and cash collected
Two doors. Pick one.
Stop selling your time. Real experts build assets.
Door 1
Book your build call
45 minutes on Zoom with Mike or Ekai. We look at what you know, what it could be worth and exactly how we'd build it. We only take on 5 new builds a month.
0145 minutes with Mike or Ekai
02What your expertise could be worth
03How we’d build it
Door 2
Start with the $17 Mini Course Playbook
Names the mini course hiding in what you already teach, writes your offer, outlines every module and hands you a two hour build plan.
01The mini course hiding in what you teach
02Your offer and module outline, written
03A two hour build plan
Get the Mini Course Playbook
In your inbox in about 10 minutes.