Why I Still Train a Crew Every Week

"Every week I drive to Brett's house and I do personal training for the whole crew and then every week I do a group call for mindset and NLP related stuff."

That's my week. Somewhere in between the builds, the strategy calls, and the launches, there's a session where I'm coaching the Erb and Young crew through a workout. You might wonder why I still do it. I run a company that builds courses for experts. I don't need to be training anybody.

The answer is simple. "Health fitness mindset stuff because that's my roots. That's where I came from." And I don't think you should ever get too far from the thing that made you.

Your roots are not something you graduate from

I started as a fitness coach. I wrote about that in Health, Fitness, and Mindset Are My Roots, so I won't repeat it here. What matters is what I kept.

A lot of people treat where they started like a phase. They got good at something, it paid the bills, and then they "moved up" into something that sounded bigger. Consulting. Speaking. Running the company. And the original skill slowly goes quiet.

I get it. But here's the problem. The thing you started with is usually the thing that taught you how people actually change. If you stop doing it, you start teaching from memory. And memory gets polished. It forgets the mess.

Training people doesn't let you forget the mess. In any session, somebody's tired. Somebody's form is off. Somebody wants to skip the part that works and jump to the part that looks good. That's real. That's what people are like. And that's exactly what every expert I work with is dealing with in their own clients.

Training people keeps you honest about what changes people

Here is what fitness teaches you if you pay attention.

Nobody gets stronger from information. They get stronger from doing the thing, in order, over and over, with someone watching who cares if they do it right. You can hand somebody the best program in the world and it does nothing if they don't show up.

That same truth sits under every course I've built. Close to 200 of them now. The ones that work are not the ones with the most content. They're the ones that get people to actually do something, in the right order, until the result shows up.

If you coach, consult, or teach anything, you know this in your bones. You just might not be living close enough to it anymore to see it clearly.

So here's what I'd ask you this week. Where is the place you are still doing the actual work with actual people? Not managing it. Not talking about it. Doing it. If you can't name one, that's worth noticing.

A weekly appointment is how discipline really works

People think discipline is a feeling. It's not. For me, discipline is a thing that repeats.

The training session happens every week. The mindset call happens every week. Date night with my wife happens every week. None of those depend on how I feel that morning. They're on the calendar, and the calendar wins. I go deeper on that in Discipline Is a Weekly Appointment.

This matters more for founders than almost anyone. Your week gets eaten by whatever is loudest. A client emergency. A launch. A new idea at eleven at night. If your health isn't a standing appointment, it becomes the first thing you cut when things get loud. And things always get loud.

So don't wait until you feel ready. Pick one weekly slot. Put it on the calendar before the client work goes in. Protect it the way you'd protect a call with your best client.

And start smaller than you think. One session a week you actually keep beats a perfect plan you drop by week three. Add more later, once the first slot has stopped being a decision and started being a habit.

Stay close to the work that made you

There's one more reason I keep training the crew, and it's the one I care about most.

When I sit down with an expert to pull their method out of their head, I'm listening for the stuff they do without thinking. The small correction they make every time. The thing they say in the first fifteen minutes of every call. That's where the real method lives.

I can hear that stuff because I still do it myself. I still coach. Anyone who coaches knows what it looks like when a person struggles with the same thing until it finally clicks. If I'd walked away from that years ago, I think I'd be worse at my job.

The same goes for you. If you're thinking about turning what you know into a product, don't stop doing the work to go build it. Stay close to your people. The method comes from there. It doesn't come from a whiteboard.

And if you've already drifted, you can go back. Take one client. Run one live session. Train one crew. You'll be surprised what you remember when you're in the room again.

Why this connects to what we build

Freedom Builderz was built so that people don't have to die without sharing their gifts. I say it this way: everyone comes here with a song to sing, and we get to build the stage. Your roots are part of that song. The work you started with is usually where your gift showed up first. A business that pulls you away from that work, that has you in every meeting except the one that matters, takes the time your health and your craft need. The point of building something that runs without you is getting that time back.

If this landed and you want the plan for building something that does not need you in every room, start with the Playbook.

Frequently asked questions

Is personal training worth it for entrepreneurs?

For most founders, yes, because the business runs on your energy long before it runs on systems. A trainer or a training group gives you a fixed appointment, accountability you cannot talk your way out of, and a body that can carry long build seasons. The value is the consistency, not any single session.

How often should a busy business owner train?

Pick a frequency you can keep during your worst week, not your best one. A weekly session that never moves beats four sessions that fall apart the first time a launch gets loud. Put it on the calendar before client work and treat it like a meeting you cannot reschedule.

Should I train alone or in a group?

A group adds accountability and makes it harder to skip, because other people are expecting you. Training alone works if you already have the habit locked. If you keep starting and stopping, join or build a small crew that meets at the same time every week.

What does fitness have to do with building a business?

Both reward the same thing: small, boring actions repeated until they add up. Fitness also teaches you that people pay for a result they can feel, not for information. That lesson carries straight into how you build and sell an offer.