Offer Ladder Map

Free

Every scalable business runs on three offers. Map your low-ticket, mid-ticket, and high-ticket rungs, then model paid or organic scenarios. Free with the Playbook, and free to run here.

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What’s inside

Everything you get

Step 1. Price and expected buyers per month for each rung: low ticket ($7 to $97), order bump, mid ticket ($300 to $2,000), high ticket ($3,000+). Monthly and yearly output per rung.
Step 2. Toggle paid ads or organic, B2C or B2B, set a low-ticket and high-ticket daily ad budget, your active audience size, and your flagship offer price.
Scenarios. Worst, realistic, and best.

This is not a hype calculator. Low-ticket ads usually break even up front. The real revenue, the higher show and close rate, is on the backend when they book a call.

Who it’s for

Experts with one offer and no ladder, or experts who want to see how a low-ticket front end, a mid-ticket program, and a high-ticket offer add up before they build any of it. Ads run two jobs only: low-ticket sales and high-ticket booked calls. Mid ticket is never paid traffic.

Questions